Korea Grand Sale 2026 Complete Guide | Best Shopping, Flight, Hotel & K-Culture Deals for Foreign Visitors

Korea Grand Sale 2026

Sailing into the Sea of K-Culture and Shopping Tourism

Korea Grand Sale 2026, Korea’s largest shopping and tourism festival for international visitors, will take place from December 17, 2025, to February 22, 2026.

Hosted by the Ministry of Culture, Sports and Tourism of Korea in collaboration with the Korea Visit Committee, this year’s event runs for 68 days, longer than ever before, and features a record-breaking 1,750 participating companies across flights, hotels, shopping, dining, beauty, transportation, and cultural experiences.

The goal is simple yet ambitious:
to boost inbound tourism during the winter off-season while revitalizing domestic consumption through K-culture–driven shopping tourism.

 

Ultimate Guide to Korea Grand Sale 2026 | Benefits, Shopping, K-Culture Experiences & More

2026 코리아그랜드세일 총정리｜외국인 관광객 필수 쇼핑·항공·숙박·K-컬처 혜택 한눈에

 

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Official Launch in Myeongdong Marks the Start of Korea Grand Sale 2026

The opening ceremony of Korea Grand Sale 2026 was held on December 17 at Community House Masil in Myeongdong, Seoul, with around 80 attendees including participating companies and foreign tourists.

The event kicked off with:

• A themed promotional video titled “An Exciting Voyage Toward the Sea of Korean Wave”
• A celebratory K-pop performance by K-Tigers
• Networking and discussions with participating brands

Vice Minister Kim Dae-hyun attended the opening ceremony, encouraging participating companies and personally inspecting shopping tourism facilities in the Myeongdong area, including the official Korea Grand Sale Welcome Center, to ensure readiness for international visitors.

 

 

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Record-Breaking Participation and Extended Duration Drive Winter Tourism Demand

Korea Grand Sale 2026 features the largest number of participating companies in its history, spanning aviation, accommodation, retail, dining, transportation, beauty, and convenience services.

Compared to previous years, the event:

• Starts earlier in December
• Expands its duration from 45 days to 68 days
• Offers significantly more benefits for international travelers

✈️ Flight & Hotel Deals

• 10 Korean airlines participate in international inbound promotions
• Discounts of up to 96% on selected routes to Korea
• Hotels introduce experience-based packages, combining accommodation with K-culture activities
  • Banyan Tree Club & Spa Seoul: Free ice rink access + integrated palace admission
  • Courtyard by Marriott Seoul Namdaemun: Olive Young gift card with “Discover K-Beauty” package
• Online travel agencies such as Agoda, Konest, and Fleegy offer room discounts and experience coupons

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Expanded Shopping Benefits Across Korea

Major retailers including department stores, duty-free shops, outlets, supermarkets, and convenience stores offer exclusive benefits for foreign visitors.

Shoppers can enjoy:

• Gifts based on purchase amount
• Discount vouchers and membership upgrades
• Free drinks and welcome gifts at selected locations

Collaborations with globally popular Korean brands such as Olive Young, Musinsa Standard, K-Town4U, and Samjin Fish Cake provide online and offline shopping promotions with discounts of up to 90%.

To enhance payment convenience, foreigner-friendly payment apps such as UnionPay and WOWPASS are integrated, offering instant discounts and cashback of up to 15%.

 

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🔎 Key Benefits of Korea Grand Sale 2026 (Overview Table)

No.	Brand / Company	Category	Key Benefits for Foreign Visitors
1	Lotte Department Store	Shopping	Free gift worth KRW 20,000 for purchases over KRW 100,000 (Fashion/Beauty), F&B discount vouchers, free drinks at AvenueL Bar
2	Galleria Department Store	Shopping	Global membership 5% discount coupon and gift certificates up to KRW 700,000
3	Shinsegae Department Store	Shopping	Duty-free shopping benefits, K-fashion & K-food themed markets, UnionPay payment promotions
4	Hyundai Department Store	Shopping	Exclusive shopping vouchers at 4 major branches
5	Lotte Duty Free	Duty Free	Gold membership upgrade, KRW 10,000 prepaid pay bonus, purchase-based discount coupons
6	Shilla Duty Free	Duty Free	Gold membership (30 days), up to 15% online/offline discounts, lucky draw events
7	Shinsegae Duty Free	Duty Free	Shopping support cash, discount coupons, extra benefits at Myeongdong Welcome Center
8	Hyundai Duty Free	Duty Free	Purchase-based discounts worth up to KRW 185,000
9	Shilla I’Park Duty Free	Duty Free	Taxi fare support (up to KRW 20,000), first-visit membership upgrade
10	Hyundai Outlet	Outlet	Nationwide outlet discounts, welcome gifts, free drink coupons
11	Lotte Outlet	Outlet	KRW 20,000 gift for purchases over KRW 100,000, F&B discount vouchers
12	Doota Mall	Shopping Mall	Free coffee, gift items, discount coupon books
13	Lotte Mart	Supermarket	Discount coupons for purchases over KRW 70,000 / 120,000
14	GS25	Convenience Store	Buy 1 Get 1 / Buy 2 Get 1 promotions, UnionPay discounts up to 15%
15	LINE Friends Square	Lifestyle	Gold membership upgrade, online KRW 10,000 coupon, offline discounts up to 50%
16	Musinsa Standard	Fashion	10% instant discount at selected foreigner-friendly stores
17	Ktown4u	K-Culture	Up to 90% discounts on K-pop, K-beauty, and K-food products
18	CJ Olive Young	Beauty	10% discount coupons, exclusive tourist-area events, free PB sample pouches
19	UnionPay	Payment	Instant discounts when paying via UnionPay app
20	WOWPASS (Orange Square)	Payment	Cashback up to 15% when using WOWPASS card or mobile voucher
21	Trip.com	OTA	Special flight, hotel, and experience promotions
22	Creatrip	OTA	Discount coupons for experiences across Seoul and regional cities
23	Agoda	Accommodation	Up to 31% off regional hotel stays
24	Korean Air	Airline	5–10% discounts on 32 inbound routes to Korea
25	Asiana Airlines	Airline	5–10% discounts on 48 inbound routes
26	Jeju Air	Airline	Discounts of up to 95% on selected routes
27	T’way Air	Airline	Discount codes and promotional coupons
28	Jin Air	Airline	Free 5kg baggage service coupon
29	AREX (Airport Railroad)	Transportation	KRW 2,000 discount on express train tickets
30	Kakao Mobility	Transportation	20% discount coupon for taxi rides via K-Ride app

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Five K-Content Experience Themes Connecting Tourism and Consumption

Recognizing the growing importance of experiential travel, Korea Grand Sale 2026 introduces five themed K-Content experience programs:

🍽 K-Gourmet

Hands-on experiences making and tasting Korean food such as fried chicken, fish cake, and bibimbap.
Transit tourists at Incheon Airport can join short programs combining department store shopping and Korean cooking classes.

🎤 K-Exciting

K-pop dance challenges, music show attendance, broadcasting station tours, and one-day ski classes.
On January 5, a special K-pop dance challenge will be held at the National Museum of Korea with K-Tigers, choreographers of the viral hit Soda Pop.

💄 K-Stylish

Hanbok wearing, accessory making, personal color diagnosis, and K-beauty makeup & hairstyling seminars to help visitors create their own “K-Style.”

🌿 K-Healing

Traditional Korean medicine experiences, custom perfume making, temple healing programs, and wellness-focused activities.

🎭 K-Inspired

Musical performances, architecture tours featured in K-content, and cultural art experiences linking entertainment with tourism.

 

2026 Korea Grand Sale: Must-Try K-Culture Activities for K-Pop, Beauty & Food Fans

 

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Regional Tourism Expansion Through K-Train Travel Programs

Korea Grand Sale 2026 goes beyond Seoul by promoting regional tourism through partnerships with travel agencies and online platforms.

The K-Train program connects Seoul with destinations such as Jeonju, Taebaek, and the East Coast, offering:

• Day tours and independent travel options
• Regional festivals, food, and cultural experiences
• Onboard K-food tastings and K-content activities

This approach encourages foreign visitors to experience Korea more deeply across multiple regions.

 

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Strengthening Experience-Based Shopping Hubs

Throughout the event period, several experience-focused hubs operate nationwide:

• Korea Grand Sale Welcome Center
  Located on the 1st floor of Noonsquare, Myeongdong
  Provides event information, exclusive discount vouchers, photo zones, and prize draws
• Play Truck
  A mobile information and experience facility traveling from Seoul (Jamsil) to Daejeon, Busan, and Jeonju until January 31
• Play Lounge
  An experience-and-relaxation space in Bukchon operating from January 16 to February 22, featuring product showcases, workshops, and rest areas

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Why Korea Grand Sale 2026 Matters

Korea Grand Sale 2026 is more than a discount event.

It is a strategic platform that:

• Encourages inbound tourism
• Extends visitor stay duration
• Distributes tourism demand nationwide
• Expands global consumption of K-culture
• Strengthens Korea’s tourism ecosystem

As Vice Minister Kim Dae-hyun stated,
Korea Grand Sale aims to become a solid stepping stone for the sustainable and balanced growth of Korea’s inbound tourism market.

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🔎 Official Information

• Official Website: https://en.koreagrandsale.co.kr

 

2026 코리아그랜드세일 완전정복 | 외국인 쇼핑 혜택·환급·K-컬처 체험 총정리

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